Art and Craft Website Redesign
Aris Infotech Services
Website Redesign
SEO Optimization
Site Speed Optimization
About Project
Kiki & Company is a creative lifestyle brand that offers a wide variety of free and premium printables, DIY projects, and seasonal home decor ideas. The goal of this project was to improve the site’s search engine visibility, attract a broader audience interested in crafts and home projects, and increase user engagement and downloads.
Target Location:
- Primary Location: United States
Project Focus:
Website Redesign: Transforming the site with a modern, responsive design that improves user experience and aligns with brand identity.
SEO Optimization: Enhancing visibility and search rankings by targeting high-intent keywords, optimizing on-page elements, and following technical SEO best practices.
Site Speed Optimization: Improving loading times through image compression, caching, and code optimization to ensure a smooth, fast, and user-friendly browsing experience.
Results
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- GA4 Dashboard Report
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- SEO – 188% Increased Lead by Organic Search
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- SEO – 190% Increased New User by Organic Search
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- SMM – 198% Increased Lead by Organic Social
Client Testimonial
“ I have seen a big boost in traffic and engagement since the SEO updates. My site loads faster, ranks better, and my seasonal content is getting more visibility than ever. The process was clear, easy to follow, and truly made a difference. I highly recommend Aris SEO team for anyone looking to seriously improve their SEO.”
– Founder of Kiki & Company
Execution
Website Redesign Implementation Strategy
- UI/UX Enhancement:
Revamped the entire website design within WordPress to create a more modern, engaging, and user-friendly interface. Improved visual consistency, typography, and color balance to align with the brand’s creative identity. - Responsive Design:
Ensured the website delivers a seamless experience across all devices and screen sizes. Redesigned layouts, adjusted grids, and optimized images to maintain perfect responsiveness on desktop, tablet, and mobile. - Front-End Development:
Improved overall appearance and interactivity using clean, optimized CSS and minimal custom JavaScript. Focused on lightweight styling, smooth animations, and faster page rendering for an enhanced user experience. - Website Structure & Navigation:
Simplified and restructured site navigation for better accessibility. Organized product categories and blog sections to improve user flow and reduce bounce rate.
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