Website Optimization and Its Impact on Rankings
What is Technical SEO and Why is it Important?
Technical SEO ensures that your website meets search engine guidelines, allowing it to be properly crawled and indexed. The goal of a technical SEO audit is to evaluate your website’s current SEO performance and identify areas for improvement to enhance the overall user experience.
As user expectations evolve and search engines become more advanced, adapting to these changes is crucial. With around 3.5 billion smartphone users worldwide, according to Statista, Google has updated its algorithm to prioritize site speed and mobile-friendliness in search rankings.
Websites with poor structure, slow loading times, or faulty redirects can face penalties from Google. If left unaddressed, these technical issues can cause significant drops in search rankings and organic traffic. Since the top organic search results capture nearly 35% of clicks, a decline in rankings could have a severe impact on your business.
What Is Included in Technical SEO Services?
Technical SEO involves the following processes:
- Running a Crawl Error Report
- Checking HTTPS Status Code
- Implementing SSL (Secure Socket Layer)
- Creating an XML Sitemap
- Page Speed Optimization
- Optimizing Website for Mobile
- Image Optimization
- Eliminating Duplicate Content
- Auditing Redirects
- Removing Spam Backlinks
- Fixing Server Errors (5xx)
- Fixing Page Not Found Errors (404)
- Fixing Duplicate, Submitted URL Not Selected as Canonical
Results-Driven SEO Solutions
Proven Results in Search Engine Optimization(SEO)
+83% Increased Ranking
+113% Increased Sale
Dolphin Show Company
From the Client
“Rupal’s expert and well-defined SEO strategy has improved our
brand awareness. Her effective skills have increased our visibility, traffic,
and sales leading to high conversion rates.”
+198% Increased Traffic
+187% Increased Lead
Art & Craft Company
From the Client
“Rupal transformed our online performance with her innovative SEO
and digital marketing strategy. She not only increased our website
ranking and visibility but also increased our conversion rates. Our
sales have highly improved.”
+460% Increased Ranking
+403% Increased Lead
Music & Dance Academy
From the Client
“Rupal’s well-implemented SEO and digital marketing strategy has played a huge role in increasing our store’s online booking and organic
traffic. They’ve improved our brand awareness, revenue & conversion
rate has highly increased. ”
Technical SEO Services
What are Technical SEO Audits?
Technical SEO audits are like health check-ups for your website. They review important parts like site structure, loading speed, mobile usability, and how easily search engines can crawl your pages. This helps find problems that might lower your search rankings or visibility. After the audit, you get a clear report with issues found and steps to fix them.
Regular technical SEO audits give useful insights into your website’s condition. They help keep your site optimized for search engines, making it easier to stay competitive online. This leads to better rankings, more targeted visitors, and higher revenue.
Here are the points included in a Technical SEO Audit:
- Website crawlability check
- Indexing analysis
- Page speed test
- Mobile-friendliness review
- Broken links and redirect errors check
- HTTPS and security check
- XML sitemap and robots.txt review
- Duplicate content and canonical tag audit
- Structured data (schema) audit
- Core Web Vitals assessment
- URL structure and site architecture review
- Server and hosting issues check
Technical SEO Services
Our Technical SEO Services
Page Speed Optimization
Page speed optimization makes your website load faster, improving user experience and search rankings. It includes image compression, reducing requests, and caching. Faster sites attract more visitors, increase revenue, and keep your website competitive and optimized for search engines.
Image Optimization
Image optimization reduces file sizes without losing quality, improving load times and SEO. Techniques like compression, resizing, and proper formats boost site speed, enhance user experience, lower hosting costs, and help your website rank better in search engines.
Mobile-Friendliness Check
We ensure your website is fully responsive and delivers a smooth experience on all screen sizes. Mobile optimization is key for both user engagement and SEO, especially with Google’s mobile-first indexing approach that prioritizes mobile-friendly sites.
HTTPS & Site Security
Securing your website with HTTPS protects user data and builds trust with visitors. Google treats HTTPS as a ranking factor, so securing your site not only protects users but also enhances your SEO performance.
Crawlability & Indexing
Our audits identify issues that block search engines from crawling and indexing your content. We ensure your important pages are accessible, indexable, and optimized for better visibility and higher rankings in search results.
Schema Markup
By adding structured data (schema markup), we help search engines better understand your content and enhance your listings with rich snippets—like reviews, FAQs, and events—leading to improved visibility and click-through rates.
Fixing Broken Links & Redirects
We identify broken internal and external links, then fix or redirect them to maintain user flow and preserve SEO value. Proper link management keeps your website clean, user-friendly, and search engine–optimized.
XML Sitemap & Robots.txt Setup
We create and optimize your XML sitemap and configure the robots.txt file to guide search engine bots effectively. This ensures proper indexing of your content and prevents unwanted pages from being crawled or ranked.
Core Web Vitals Optimization
We optimize your site for Google’s Core Web Vitals—Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift—to ensure fast, responsive, and visually stable user experiences that support better rankings and conversions.
Improve Your Website with Technical SEO
Reach Higher Rankings with Our Expert Help
We fix the hidden issues that slow down your website and hurt your Google rankings. With our help, your site will load faster, work better on phones, and show up higher in search results.
Technical SEO Services
What’s Included in Our Technical SEO Solutions
Website Audit
Fix Broken Links
Speed Optimization
Core Web Vitals
HTTPS Security
Site Structure
Sitemap Setup
Mobile-Friendly Design
Schema Markup
Indexing Check
Proven Technical SEO Results
Why Choose Aris Infotech for Technical SEO?
At Aris Infotech, we help your website meet all the technical standards that search engines expect. Our expert SEO team ensures your site is fast, secure, and easy to crawl, which improves your rankings and user experience.
Our technical SEO services include detailed site audits, fixing broken links, improving page speed, optimizing content structure, and using advanced SEO tools for keyword research and on-page improvements. We also set up a strong internal link structure and make sure your website is protected with HTTPS.
We stay updated with the latest Google algorithm changes and apply the best strategies to boost your website’s technical SEO performance. With Aris Infotech, you’ll enjoy better rankings, more organic traffic, and a technically strong website that helps your business grow online.
Benefits of Hiring Aris Infotech for Technical SEO Services
- Expert SEO professionals
- Fast website loading speed
- Fix broken links promptly
- Mobile-friendly website design
- Secure your site with HTTPS
- Optimize site structure
- Improve search engine rankings
- Use advanced SEO tools
- Stay updated with Google changes
- Increase organic traffic and leads
Technical SEO PRICING PACKAGES
Technical SEO Package for Your Business
Silver
Small Business
- AUDIT & ANALYSIS
- Full Site Audit
- Redirect Check
- Duplicate Content Check
- Canonical Tag Setup
- SECURITY & SPEED
- HTTPS & SSL Setup
- Page Speed Optimization
- ERROR MONITORING
- Max 10 Pages -3XX, 4XX, 5XX Error Checks
- META & HEADER TAGS
- Max 20 Pages - Title Tag Issues
- Max 20 Pages - Description Tag Issues
- Max 20 Pages - H1 & H2 Tag Issues
- Max 20 Pages - Title & H1 Match Check
- IMAGES & LINKS
- Max 20 Pages - Missing Alt Text
- No Inbound Link Error
Gold
Mid Size Business
- AUDIT & ANALYSIS
- Full Site Audit
- Redirect Check
- Duplicate Content Check
- Canonical Tag Setup
- SECURITY & SPEED
- HTTPS & SSL Setup
- Page Speed Optimization
- ERROR MONITORING
- Max 20 Pages -3XX, 4XX, 5XX Error Checks
- META & HEADER TAGS
- Max 30 Pages - Title Tag Issues
- Max 30 Pages - Description Tag Issues
- Max 30 Pages - H1 & H2 Tag Issues
- Max 30 Pages - Title & H1 Match Check
- IMAGES & LINKS
- Max 30 Pages - Missing Alt Text
- No Inbound Link Error
Diamond
Large or Ecommerce
- AUDIT & ANALYSIS
- Full Site Audit
- Redirect Check
- Duplicate Content Check
- Canonical Tag Setup
- SECURITY & SPEED
- HTTPS & SSL Setup
- Page Speed Optimization
- ERROR MONITORING
- Max 30 Pages -3XX, 4XX, 5XX Error Checks
- META & HEADER TAGS
- Max 50 Pages - Title Tag Issues
- Max 50 Pages - Description Tag Issues
- Max 50 Pages - H1 & H2 Tag Issues
- Max 50 Pages - Title & H1 Match Check
- IMAGES & LINKS
- Max 50 Pages - Missing Alt Text
- No Inbound Link Error
Do you Have Questions?
Technical SEO Services FAQs
Technical SEO directly impacts your website’s ability to rank higher in search results. By working on crucial elements like page speed, mobile usability, and crawlability, Aris Infotech helps improve your site’s visibility, leading to higher traffic, better user engagement, and ultimately, increased business growth.
Common technical SEO issues include:
Slow page load speeds
Poor mobile usability
Broken links or 404 errors
Crawl errors or blocked content
Duplicate content issues
Improper use of robots.txt or meta tags
Missing or incorrect structured data
Improving website speed can involve several techniques, such as:
Compressing images and videos
Minimizing JavaScript and CSS files
Using a Content Delivery Network (CDN)
Implementing caching strategies
Optimizing server performance
Using faster web hosting
A high-impact local SEO strategy includes:
Google Business Profile optimization
NAP (Name, Address, Phone) consistency across directories
Local citations in high-authority platforms
On-page SEO focused on local keywords
Customer review generation and management
Location-specific content and landing pages
Local backlink building from community-relevant sites
All these elements work together to improve your presence in local searches and drive more foot traffic or inquiries.
Mobile optimization ensures that your website provides a good user experience on mobile devices. This is important because Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking. To optimize for mobile:
Use responsive design
Ensure fast loading times
Make sure all content is accessible on mobile
Avoid intrusive interstitials or pop-ups
Structured data (or schema markup) is a standardized format that helps search engines better understand the content of your website. By adding schema to your pages, you can provide specific information like reviews, events, or products, which can result in rich snippets in search results. This can improve visibility and CTR (Click-Through Rate).
