Music Dance Art Academy
Client
Westminster Arts AcademyLocation
Las Vegas, United StateIndustry
Music & Dance AcademyWebsite
westminsterartsacademy.com
Aris Infotech Services
SEO Service
Website Development
Social Media Marketing
About Project
Westminster Art Academy offers top-tier music, dance, and art education to students of all ages. The goal of this project was to enhance the school’s online visibility, attract more local and national students, and ultimately increase program enrollments.
Target Location:
Primary Location: Orange Country, California
Project Focus:
Improving Organic Traffic: Boosting the website’s rankings for relevant search terms in the arts and education niche.
Local SEO Enhancement: Increasing the school’s visibility within local search results to attract students from nearby areas in Las Vegas, Arizona, and California.
Content Strategy: Developing engaging content to provide value to visitors and improve search engine rankings.
User Experience & Mobile Optimization: Ensuring the website was fully responsive and provided an excellent user experience on all devices.
This project was designed to align Westminster Art Academy’s website with SEO best practices, making it easier for prospective students and parents to find and connect with the school’s offerings in Las Vegas, Arizona, and California.
Results
SEO Result
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- GSC Report
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- GA4 – SEO Report
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- GA4 – SEA Google Ads Report
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- GA4 – Paid Lead Report
Client Testimonial
“ Rupal has been working with my company for four years now. She is highly skilled, experienced, knowledgeable, and dependable. We have several Oxygen builder WordPress sites that she manages and develops. Don’t hesitate to hire her for all of your web development needs. “
Execution
SEO Implementation Strategy:
Comprehensive Keyword Research: Conducted in-depth keyword analysis to identify the most relevant and high-traffic keywords related to music and dance education.
On-Page Optimization: Optimized title tags, meta descriptions, header tags, and content to align with identified keywords for better search engine ranking.
Local SEO: Focused on improving local search visibility by optimizing Google My Business listings, gathering positive reviews, and adding local schema markup to the website.
Blog Content Strategy: Created high-quality, engaging blog content about music and dance education, which also targeted long-tail keywords for increased visibility.
Backlink Building: Developed a strategy for earning high-quality backlinks from reputable websites in the arts and education sectors, increasing the site’s authority.
Mobile Optimization: Ensured the website was fully optimized for mobile devices, enhancing user experience and increasing mobile search rankings.
Technical SEO Enhancements: Improved site loading speed, fixed crawl errors, and ensured proper indexing for better user experience and SEO performance.