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03
Website: Digital Design & Craft Company
Country: US
Platform: WordPress
Service: Search Engine Optimization
Social Media Platform: Google, Yahoo, Bing
Strategy: On Page SEO, Technical SEO, Site Speed Optimization & Blog Post SEO
04
Website: Digital Design & Craft Company
Country: US
Platform: WordPress
Service: Social Media Optimization
Social Media Platform: Facebook, Instagram & Pinterest
Strategy: Post, Reels & Video
05
Google Ads
Website: Machinery Company
Country: Norway
Platform: Google
Objective: More Purchase Conversion From Google Ads
Website: Pest Control Company
Country: US
Platform: Google
Objective: More Purchase Conversion From Google Ads
Website: Meal Delivery Company
Country: Dubai
Platform: Google
Objective: More Leads From Google Ads
Arteza Improves Website Ranking By 83%
Client: Arteza
Website: https://arteza.com/
Industry: Arts & Crafts
Target Market: USA
Competitors: Dickblick.com, Utrechtart.com, Usartsupply.com
Keywords | Volume | Rank |
---|---|---|
acrylic paint | 135,000 | 5th |
art supplies | 90,500 | 6th |
markers | 74,000 | 6th |
colored pencils | 49,500 | 2nd |
painting supplies | 18,100 | 4th |
Client Overview
My client, an arts & crafts store with an amazing range of art supplies, came to me with a unique proposition. Despite offering quality products for art lovers, they were struggling to stay at the top in the fast-growing online art industry.
Challenge
My client was struggling with insufficient visibility in search results, low organic traffic, and a poor website experience that was not optimized for customer conversions. They also faced hurdles in reaching their target audience.
My SEO & Digital Marketing Strategy
Given the unique challenges of the arts & crafts industry, I developed a comprehensive SEO and digital marketing strategy for my client’s website.
- Conducted Keyword Research relevant to the arts & crafts industry
- Performed Competitor Analysis within the arts industry
- On-page, Off-Page & Technical SEO for the store’s website
- Redesigned the website for better user experience
- Improved the store’s website loading speed
- Optimized the website for mobile users
- Created content relevant to the store’s website niche
- Optimized title tags, meta descriptions, header tags & images
- Added Schema Markup to the Shopify store
- Build quality backlinks from arts & crafts websites
- Optimized internal links for the store’s website
- Promoted store’s products on Social Media platforms
- Launched and Run Affiliate Program for Shopify store
- Developed personalized email marketing campaigns for art lovers
- Monitored & analyzed the Shopify store’s performance
Results
The implementation of my comprehensive and well-rounded SEO and digital marketing strategy resulted in:
- 83% Increase in Ranking
- 65% Increase in Traffic
- 48% Increase in Sales
Client Testimonial
Rupal transformed our online performance with his innovative SEO and digital marketing strategy. She not only increased our website ranking and visibility but also increased our conversion rates. Our sales have highly improved. – CEO (Arteza)
